Super Bowl Spending

by David Sung

Whether you’re a football fan or not, chances are you will be watching the Super Bowl, or at least the commercials.  For seven straight years, more people have tuned in to watch the Super Bowl than the year before, a trend which is expected to continue this year.

With the number of Super Bowl viewers growing, it’s not surprising that the amount spent on food, beer, tickets, and advertisements is rising as well.  We’ll take a look at some of the most eye-opening numbers in the days leading up to Super Bowl Sunday.

There were more than 111.3 million Super Bowl XLVII watchers in 2013. This year, an estimated 181 million viewers are expected to watch the game.  This event itself takes much preparation. American consumers do their own party preparations and shopping before the big game that they will spend an estimated $12.3 billion this year.  On average, that’s $68.27 per person.  Even more, $100 per person for sports fans between 25 to 34 years old.

Let’s break it down:


  • More than one billion chicken wings are sold each year during the big game.
  • There is a 35 percent increase in pizza deliveries on Super Bowl Sunday; 48 million pizzas are expected to be ordered. The combined distance traveled by pizza delivery drivers on Sunday total more than four million miles.
  • Approximately 71 million pounds of avocados are used for guacamole during Super Bowl.
  • More than 11 million pounds of chips are consumed, enough for every person in the U.S. to have their own single serving bag.
  • Americans will eat an estimated 30 million pounds of snacks throughout the day, with the average calorie consumption being around 1,200 calories per person during the game.
  • Ten million Americans will plan to watch the game at a bar or restaurant.
  • Super Bowl Sunday is the second biggest day for food consumption, after Thanksgiving, in the U.S.
  • More than 49.2 million cases of beer are sold on Super Bowl Sunday.
  • Approximately 325.5 million gallons of beer are consumed; or 3,472,000,000 twelve oz. cans.
  • Some people will be in the market for a brand new bigger and better TV.  Approximately $7.7 million will be spent on TV purchases for the game.
  • Approximately 32 percent of people who had planned on buying a TV will do so during Super Bowl sales promotions, which will surpass TV sales on Black Friday.
  • The average cost of a 30-second Super Bowl ad in 2014 was $4 million
  • Anheuser-Busch is the top spender on Super Bowl ads.  Over the last five years, they have collectively spent $145.9 million, nearly $50 million more than PepsiCo, its closest ad competitor.
  • Forty-four percent of women admit to only watching the Super Bowl for the ads versus 31 percent of men.
  • A ticket to the Super Bowl in the mezzanine section will cost you $1,781.
  • A seat in one of MetLife Stadium’s suites will cost between $238,000 to $686,000.
 The Winners
  • Each member of the winning team of Super Bowl XLVIII will get $92,000.
 The Losers
  • Don’t feel too bad for the losing team, as each of them will receive $46,000.

Overall, the financial impact that Super Bowl XLVIII will have on New Jersey and New York from direct spending will be hugely substantial.  The NFL and the host committee estimate the event will generate between $500 and $600 million, however, based on past Super Bowl data, this number is typically inflated by 60-70 percent.  A more realistic estimate is around $194 million.  Either way, this will be a huge financial boost to the cities.

Hopefully, you won’t be traveling this Super Bowl weekend because hotel prices are marked up 101 percent.

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